Elements and Performance Criteria
- Develop and maintain knowledge of products and services
- Actively and regularly research knowledge and understanding of industry products and services using authoritative sources
- Use available product and service documentation to identify and understand characteristics of products and services, and to make comparisons with other products and services
- Accurately document and maintain information on products and services in a format consistent with organisational requirements
- Apply acquired knowledge to improve quality within personal work areas
- Recommend products and services
- Ensure that recommendations on products and services are in line with organisational requirements
- Provide recommendations that emphasise product and service issues relevant to client needs
- Ensure that evidence in support of recommendations is verifiable and presented in a suitable format
- Structure recommendations to identify clear benefits to clients and the organisation
- Advise on promotional activities
- Provide advice that is clear, is supported by verifiable evidence and is compatible with organisational requirements
- Ensure that promotional documentation and materials are appropriate to presentation of the organisation’s products and services
- Ensure that costs of promotional activities conform to budget resources
- Estimate impact of promotional activities from verifiable customer feedback sources
- Evaluate the benefits of promotional activities and incorporate in plans for future promotional activities